Mar 2022 — Present
Senior Product Designer · Northwind
Lead designer on the design system and the editor surface. Shipped a tokens-based theming layer and cut render time of key flows by half.
Senior Product Designer
Jordan Avery Lee
Senior Product Designer
I design calm, useful interfaces for products that ship. Twelve years across design systems, motion, and the quiet details that make software feel human — currently helping founding teams turn rough ideas into something people actually want to use.
Lisbon, Portugal
Selected work
Work
01
Atlas Editor
A block-based document editor with real-time collaboration and a plugin API. Designed the interaction model and the entire visual system.
ProductDesign SystemMotion
02Field Notes
A calm journaling app with a focus on writing flow. End-to-end design including the icon set and marketing site.
MobileBrand
03Meridian Finance
Dashboards and a component library for a B2B finance platform serving 40k daily users.
Data VizWeb App
04Cobalt
Identity and launch site for a developer-tooling startup. From wordmark to motion guidelines in three weeks.
BrandMarketing
Lisbon, Portugal
About
I design calm, useful interfaces for products that ship. Twelve years across design systems, motion, and the quiet details that make software feel human — currently helping founding teams turn rough ideas into something people actually want to use.
Capabilities
Skills
01Design Systems
02Figma
03Motion Design
04Prototyping
05Accessibility
06Brand Identity
07SwiftUI
08Research
Career
Experience
May 2019 — Feb 2022
Product Designer · Helio
Owned the onboarding rewrite that lifted activation by 34%. Ran weekly research sessions with customers across three timezones.
Sep 2016 — Apr 2019
UI Designer · Atelier Form
Brand and product design for early-stage clients across fintech and culture. Built and documented the studio's first component library.
2014 — 2016
Institute of Design, Porto
MA, Interaction Design
2010 — 2013
University of Coimbra
BSc, Computer Science
Kind words
Praise
“Jordan turns ambiguity into something concrete faster than anyone I've worked with. The design system he left us still runs the product two years on.”
Mara Vidal
VP Product, Northwind
“A rare designer who cares about the craft and the shipping. Our activation numbers speak for themselves.”
Theo Brandt
Founder, Helio