Mar 2022 — Present
Senior Product DesignerNorthwind / Remote
Lead designer on the design system and the editor surface. Shipped a tokens-based theming layer and cut render time of key flows by half.
Senior Product Designer
Selected portfolio
04 projects
2024—2026
04 projects
2024—2026
Jordan Avery Lee
I design calm, useful interfaces for products that ship. Twelve years across design systems, motion, and the quiet details that make software feel human — currently helping founding teams turn rough ideas into something people actually want to use.
Start a conversation ↘001
Product2026
Atlas Editor
A block-based document editor with real-time collaboration and a plugin API. Designed the interaction model and the entire visual system.
002
Mobile2025
Field Notes
A calm journaling app with a focus on writing flow. End-to-end design including the icon set and marketing site.
003
Data Viz2024
Meridian Finance
Dashboards and a component library for a B2B finance platform serving 40k daily users.
004
Brand2023
Cobalt
Identity and launch site for a developer-tooling startup. From wordmark to motion guidelines in three weeks.
Built
over
time.
Career information treated as editorial content, not résumé cards.
May 2019 — Feb 2022
Product DesignerHelio / Berlin
Owned the onboarding rewrite that lifted activation by 34%. Ran weekly research sessions with customers across three timezones.
Sep 2016 — Apr 2019
UI DesignerAtelier Form / Porto
Brand and product design for early-stage clients across fintech and culture. Built and documented the studio's first component library.
Education
undefined 2014 — undefined 2016
MAInstitute of Design, Porto / Interaction Design
undefined 2010 — undefined 2013
BScUniversity of Coimbra / Computer Science
Tools are
part of the
language.
Skills become a clear expertise index with one interaction vocabulary.
01Design SystemsDesign / development capabilitySkill
02FigmaDesign / development capabilitySkill
03Motion DesignDesign / development capabilitySkill
04PrototypingDesign / development capabilitySkill
05AccessibilityDesign / development capabilitySkill
06Brand IdentityDesign / development capabilitySkill
07SwiftUIDesign / development capabilitySkill
08ResearchDesign / development capabilitySkill
I design calm, useful interfaces for products that ship. Twelve years across design systems, motion, and the quiet details that make software feel human — currently helping founding teams turn rough ideas into something people actually want to use.
“Jordan turns ambiguity into something concrete faster than anyone I've worked with. The design system he left us still runs the product two years on.”
“A rare designer who cares about the craft and the shipping. Our activation numbers speak for themselves.”
05 / Contact
Available for selected projects
Available for selected projects